Printed
November 23, 2024
Birkenstock has opened its newest U.S. retail retailer within the coronary heart of Boston’s historic Newbury Road, marking its seventh company-owned retailer within the nation.
Birkenstock opens new retailer on Boston’s iconic Newbury Road. – Birkenstock
The brand new retailer displays the model’s legacy of high quality and craftsmanship, incorporating signature supplies like cork, felt, and leather-based into its design. Likewise, a devoted model historical past space showcases 250 years of shoemaking custom, that includes archive supplies and artifacts.
The shop homes a collection of footwear for girls, males, and youngsters, together with sandals, clogs, sneakers, boots, and socks. It additionally debuts the brand new Birkenstock Care Necessities assortment, that includes premium foot care merchandise like balms and oils.
To mark the opening, Birkenstock launched ‘The Boston in Boston’, a neighborhood marketing campaign captured by native photographer Steph Larsen. The marketing campaign celebrates the long-lasting Boston clog and town’s distinctive character, showcasing how Bostonians deliver their private fashion to life with Birkenstock.
The shop additionally opens with a collaboration with Boston artist Kevin Mirsky, whose unique art work celebrating Newbury Road and town’s character will probably be featured on limited-edition tote baggage and stickers.
“Opening our seventh retail store in the namesake city of our iconic Boston clog is a particularly special moment for the brand,” stated David Kahan, president of Birkenstock Americas. “Boston’s rich history and contemporary energy perfectly align with Birkenstock’s values of tradition and innovation.”
The Boston retailer joins Birkenstock’s rising retail footprint, which incorporates areas in New York Metropolis, Brooklyn, Venice Seashore, Miami, Marin County, and Austin. The opening additionally coincides with Birkenstock’s 250th anniversary.
