Birkenstock is increasing its presence within the U.S. with the opening of a brand new retailer in Nashville, Tennessee.
Birkenstock expands U.S. retail presence with new Nashville retailer. – Birkenstock
The shop’s inside is characterised by the footwear model’s signature supplies together with cork, felt, and leather-based. To finish the area, Nashville-based artist Emily Brown created a large-scale leather-based sculpture impressed by mid-century design. The multi-panel paintings pays homage to Birkenstock’s heritage whereas celebrating Nashville’s vibrant creative spirit.
The brand new location homes a full vary of merchandise for girls, males, and youngsters, together with the model’s iconic sandals, clogs, sneakers, footwear, and boots. Friends can even discover the Birkenstock Care Necessities assortment.
“Expanding into Nashville, a city renowned for its creativity and individuality, is an exciting moment for Birkenstock,” mentioned David Kahan, president of Birkenstock Americas. “With a group that values authenticity and craftsmanship, we could not think about a greater place to proceed rising our model.”
To mark the opening, Birkenstock has launched a particular artistic marketing campaign highlighting influential locals who form Nashville’s tradition. Captured by photographer Cristina Fisher, the marketing campaign options singer-songwriter and producer Butch Walker, designer and founding father of luxurious leather-based atelier Savas, Savannah Yarborough, in addition to Trevor Moran, chef and proprietor of Locust.
The opening of the Nashville retailer marks the tenth Birkenstock-owned retail location within the U.S. In November, Birkenstock opened a retail retailer within the coronary heart of Boston’s historic Newbury Road.
