Printed
February 6, 2025
Billie Eilish Fragrances has unveiled the newest addition to its perfume portfolio, with the introduction of “Your Flip”.
Billie Eilish launches new perfume “Your Flip”. – Billie Eilish Fragrances
Your Turn features a bottle inspired by Eilish’s admiration for dice, with a translucent chrome finish. This design continues the brand’s tradition of turning fragrance bottles into artful home décor pieces.
The fragrance itself opens with a zesty blend of bergamot peel, cardamom pod, and fresh ginger, followed by a delicate heart of velvet peach skin, night-blooming jasmine, and coconut water. It concludes with warm base notes of Australian sandalwood, musks, and sustainably sourced Sylvamber.
Your Turn is vegan, cruelty-free, paraben-free, and crafted with clean ingredients. The packaging uses environmentally conscious materials, including Envirofoil printing and 100% renewable wind energy.
Developed in collaboration with Parlux Ltd., the new fragrance builds on the global success of Eilish, Eilish No. 2, and the limited-edition Eilish No. 3.
“Since our partnership with Billie and her crew started, she has all the time maintained authenticity in all she does as an artist and artistic, and Your Flip is an ideal instance of this,” said Lori Singer, president of Parlux Ltd.
“The method was a wonderful collaboration, from the juice creation to the bottle’s design. We could not be extra thrilled about what we have completed with our companions, particularly as we start this subsequent stage of Billie Eilish Fragrances as a grasp model.”
Since entering the fragrance market in 2021, Billie Eilish Fragrances has achieved impressive sales milestones and secured a strong presence in the competitive fragrance industry through direct-to-consumer sales, Ulta Beauty, and global retail partners.
“Creating Your Flip with Billie was a journey of discovery,” added Frank Voelkl, principal Perfumer at Firmenich. “We labored by numerous iterations to develop a scent that captures the heat and richness of sandalwood whereas layering in one thing unexpectedly contemporary. It is a perfume that displays Billie imaginative and prescient of individuality and uniqueness.”
