Printed
October 22, 2024
Heritage clothes is huge enterprise within the fashionable vogue sector and nowhere extra so than in outdoor-wear. Now main British title Berghaus is tapping into that development and it has some even larger names on board to help its newest launch.
Liam Gallagher for Berghaus
The virtually-60-year-old model is updating three key items for its new Icons assortment and marketing campaign and two well-known followers — Liam Gallagher and Sir Chris Bonnington — are fronting the transfer.
The present Icons provide is constructed across the Trango, the Mera Peak and the Lumley jackets that “have all been refined and updated for the summits and streets of 2024, but their souls are decades old”.
They’re priced between £275/€300 and £400/€450 and can be found at Berghaus.com, Selfridges, HIP, Fats Buddha, Measurement?, Working Class Heroes and internationally at Storm Retailer, GOODS, Norse Initiatives, Anson’s, and Zalando.
Within the Eighties and 90s Berghaus designs have been embraced by British mountaineer Bonington, who wore Berghaus when he reached the summit of Everest 40 years in the past, as did Alan Hinkes, the primary British mountaineer to summit the entire world’s mountains over 8,000 metres excessive.
And in 1997, Gallagher wore a Berghaus jacket on stage in Oslo, on the primary evening of Oasis’s European leg of the Be Right here Now tour, giving it huge publicity to a really totally different client group.
The corporate mentioned its emblem “evolved into a badge of honour across subcultures, with the brand’s bold, multi-panel outerwear becoming synonymous with rave culture, the ‘Madchester’ scene, and even the football terrace Casuals”.
Sir Chris Bonnington for Berghaus
The Icons assortment launch reveal many years later is described by it as “a major moment for the brand, as it embarks on a new chapter of reclaiming its rightful place at the heart of British streetwear”. This follows its August launch of a 14-piece capsule assortment made in collaboration with Palace Skateboards.
Given the surge of curiosity across the Oasis reunion, the inclusion of Gallagher is ideal timing for any model looking for to achieve consideration with a key launch.
Gallagher mentioned of his link-up with the label: “My first encounter with Berghaus was through my brother Noel. He purchased a green one in the late 80s and I was always pinching it off him. They were all the rage and I couldn’t wait to get my hands on one of my own. I thought to myself ‘when I’m rich and famous I’m getting myself one.’ I finally did that and I’ve still got it to this day. To be asked to work with them on their comeback means a lot.”
