Beneath Armour has formally signed highschool basketball participant Eli Ellis to its roster of athletes.
Beneath Armour indicators highschool basketball participant Eli Ellis. – Beneath Armour
Identified for his deep taking pictures vary, elite confidence, and relentless drive, Ellis embodies the model’s aggressive spirit and dedication to excellence.
To mark the signing, Beneath Armour is spotlighting Ellis within the newest installment of its “Let Them Talk” marketing campaign, created in collaboration with viral content material powerhouse RDCWorld. Mixing RDCWorld’s signature humor with the high-intensity world of basketball, the marketing campaign captures the mindset of Beneath Armour’s prime athletes—those that don’t simply hear the doubters, however use the noise as gas to rise even greater.
This second installment of Let Them Speak debuted final week throughout NCAA event protection, that includes The College of South Carolina. With new episodes rolling out by means of March and April throughout streaming platforms, Beneath Armour’s digital channels, and social media, the collection showcases an elite lineup of UA athletes.
