Translated by
Nicola Mira
Revealed
January 6, 2025
2025 is about to be a busy yr for Balenciaga. The style home owned by the Kering group, which named Gianfranco Gianangeli as its new CEO in the beginning of this yr after Cédric Charbit left for Saint Laurent, is busy on numerous fronts. Balenciaga made the headlines earlier than Christmas with a brand new marketing campaign lensed by Juergen Teller, opened a spate of recent shops in China and the USA, and deployed varied high-tech initiatives. It’s also mentioned to be making ready the relaunch of its historic fragrance Le Dix.
German pop singer Kim Petras starring in Balenciaga’s newest marketing campaign by Juergen Teller – Balenciaga
In early 2024, Kering indicated that the subsequent perfume launches would contain Balenciaga and Alexander McQueen. In 2008, Balenciaga had inked a license settlement to develop a perfume line with US group Coty, however the settlement expired with out being renewed.
In accordance with the paperwork consulted by MF Trend at INPI, one other software was submitted in September 2024 for the trademark of the mirrored double B emblem, not just for the equipment class, but in addition for cosmetics and perfumes. A Balenciaga make-up line would possibly due to this fact be launched following the fragrance’s relaunch.
In the meantime, Balenciaga has opened three key shops. On December 18 2024, the label opened its first retailer in Austin, Texas, at native shopping center and enterprise centre The Area. The 570-square-metre retailer showcases Balenciaga’s newest collections of males’s and girls’s ready-to-wear, footwear, purses, equipment, eyewear and jewelry. The inside décor relies on the ‘Raw Architecture’ idea developed by the home, which characterises all its shops.
On December 12 2024, Balenciaga opened a 940-square-metre retailer fabricated from glass, concrete and metal in Shanghai, contained in the Taikoo Hui complicated on the Nanjing Highway luxurious buying avenue. Once more in China, just a few days later Balenciaga reopened the solely renovated Beijing retailer it operates contained in the Taikoo Li Sanlitun shopping center. The shop is now Balenciaga’s largest within the nation, extending over an space of 1,200 sq. metres on 4 ranges. It’s lit by a 13-metre-high skylight, and has a non-public lounge for VIP visitors on the highest ground.
For the latest Beijing opening, the label exhibited eight archive fashions designed by Cristóbal Balenciaga and Demna – Balenciaga
