Printed
December 5, 2024
Norwegian bag and baggage model Db introduced on Thursday that it has secured a minority funding from LVMH Luxurious Ventures. It’s LVMH’s first funding in Norway, and solely its second in Scandinavia, after Our Legacy.
Db
Sustainability-focused Db, which is stocked by some massive names together with Selfridges, Harrods GoodHood, END., Baskets, Asphalt Gold, Anton Sport, Gorsuch, Portmantos and others, mentioned it “aims to redefine premium travel gear for creatives around the globe”.
The brand new funding will “boost its global expansion plans” and “marks a significant milestone for Db, infusing the brand with unparalleled expertise from the luxury industry”.
It’s truly the very first main funding spherical for the corporate that has grown steadily since its founding in 2012 by entrepreneur Truls Brataas and free-skier Jon Olsson.
It now has plans to “grow brand awareness through strategic partnerships, double down on its core North European markets, as well as accelerate growth in the US and Asia”.
The model is understood for its “sleek and minimalist aesthetic” focusing on “urban and outdoor adventurers alike”, with what it says is “a distinctive take on Scandinavian design — rugged enough to withstand the outdoors, yet stylish enough to fit seamlessly into an urban setting”.
“Receiving backing from LLV is a huge milestone for us,” mentioned Richard Collier, who’s been CEO for nearly a 12 months after having held the identical position at Jack Wolfskin. “While Db will stay authentic to its core communities in snow, surf and skate, LLV’s global perspective, credibility and strategic vision makes this a perfect fit for our vision of what the brand can become.”
“Today’s premium traveller isn’t looking for the same old black suitcase — they want travel gear that reflects their lifestyle” founder Brataas mentioned. “They want to travel with a premium brand that shares their values and believes in the transformational power of journeying into the world.”
The brand new funding comes because the premium journey market surges, with the corporate saying “younger, design-conscious, creative consumers [are] driving demand for distinctive, durable and sustainable products”.
With that in thoughts, the funding may also gas design improvements, with plans for an aluminium baggage line in 2026 to go alongside its award profitable Ramverk professional collection, and a “much-anticipated” vary of golf journey gear.
Julie Bercovy, CEO, LVMH Luxurious Ventures Advisors, mentioned: “Db is a reference in the luggage sector, combining truly distinctive designs, high-quality and functionality, and geared towards a close community of outdoor enthusiasts, athletes, creative people and passionate travelers, with whom the brand entertains close ties. Db has a strong position in Scandinavia with an untapped growth potential in the rest of the world. We are confident that it will also become a global brand thanks to the expertise and full-hearted dedication of Truls, Richard and their team.”
