Revealed
November 7, 2024
Barbour has rehired its Christmas head of promotions. The high-end out of doors model has signed Shaun the Sheep to as soon as once more spearhead its light-hearted marketing campaign specializing in “giving the gift of warmth this festive season”.
Having efficiently patched up The Farmer’s waxed jacket final yr, Shaun and his flock are again for extra adventures with ‘Baabour’. This time, the heritage and way of life model focuses on its equipment.
Created by the group at Aardman, utilizing its trademark stop-motion animation, this yr’s seasonal movie bringing Barbour to life on Mossy Backside Farm, as soon as once more.
The movie sees Bitzer — the Farmer’s devoted canine and Shaun’s finest buddy — trying to conduct a really chilly choir of Shaun and his flock via some Christmas carols. As their ‘baas’ start to freeze, Bitzer has an thought – speeding off on his bike and returning with items from Barbour.
All wrapped up of their Barbour hats and scarves, the flock (and the farm round them) “feel the magical warmth of the British brand’s quality accessories”, as they merrily sing their solution to the tip of their carol.
Alongside this yr’s advert, Barbour has additionally created 30 restricted version Re-loved Shaun the Sheep-inspired wax jackets, with all proceeds going to Oxfam. A ‘Baabour’ Shaun pin badge may also be integrated, alongside a Shaun the Sheep key ring and embroidery to the entrance pocket.
The jackets will probably be bought by each Oxfam shops and Barbour.com, with the limited-edition jackets ‘hidden’ in varied Oxfam outlets throughout the nation for fortunate treasure hunters to seek out and purchase.
Paul Wilkinson, Group Business director at Barbour, mentioned: “After the success of last year’s campaign, we are excited to be collaborating with Aardman for another year… a British brand that shares our core values of craftsmanship, attention to detail, and quality.”
