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February 18, 2025
Ok-beauty skincare model Anua is increasing its presence in the united statesmarket via a strategic partnership with magnificence retailer Ulta Magnificence.
Anua expands U.S. presence at Ulta Magnificence. – Anua
As a part of the partnership, Anua merchandise are actually out there in 1,400 Ulta Magnificence shops throughout the U.S. The in-store launch is ready to boost the model’s reference to North American shoppers via branded shows and front-of-store tables showcasing its bestsellers.
Likewise, as a part of the rollout, clients who make qualifying purchases will obtain a Double Cleaning Duo set as a complimentary reward via February 22.
The transfer follows the debut of Anua on Ulta’s e-commerce platform in December final yr.
“We are delighted to achieve such strong results as we successfully expand into the competitive U.S. retail market, following our online success,” mentioned an Anua consultant.
“Through our continued partnership with Ulta Beauty, we will work toward becoming a global No.1 skincare brand through strategic marketing initiatives and innovative product development tailored to our customers.”
Launched in 2019, the Ok-beauty model continues to resonate with world shoppers via its revolutionary advertising and marketing method together with its success on TikTok, the place brand-related content material has amassed over 2.4 billion views, notably amongst Gen-Z audiences.
The model’s bestsellers embody the Heartleaf Pore Management Cleaning Oil; Heartleaf Quercetinol Pore Deep Cleaning Foam; and the Niacinamide 10 TXA 4 Serum.
