Venerable British baggage model Antler has been steadily reinventing itself previously few years and now one other step in its evolution has been introduced because it expands its supply to maneuver additional past simply baggage.
The 110-year-old travel-focused model is evolving its journey way of life providing with an expanded vary of journey baggage, “designed to work in harmony with its premium luggage range”. And by ‘travel’ the corporate means anybody shifting about and needing a sensible bag. That would imply a commuter biking to hopping on a prepare to get into work as a lot because the agency’s core leisure or enterprise journey buyer.
Antler needs to be greater than only a premium baggage supplier. As an alternative it’s positioning itself as “a comprehensive travel brand” with a major expansion of its bag and accessories collection.
That’s in response to the “growing demand for elevated everyday essentials” and sees it panning to triple its journey bag portfolio with a 117% enhance in SKUs by the top of 2025.
The primary part of this growth introduces City Core, its inaugural commuter-focused assortment, in addition to an extension of the best-selling Discovery vary and Icon Stripe collections, with extra collections launching later this 12 months.
“Designed with everyday journeys of all sizes in mind, the expanded range blends modern functionality with sleek design, offering versatile styles ideal for commuting, weekend getaways, or city exploration,” we’re advised.
So, what can we get with its new additions? City Core baggage are made out of sturdy, 100% recycled Cordura cloth and “engineered to endure the rigours of city life. From bustling commutes to impromptu detours, these bags offer streamlined utility and modern style”.
Aimed to be versatile, the Tote Bag and Zip High Backpack are meant to be “the perfect ‘city stack’ – built to sit effortlessly atop your suitcase, making your travels even easier. With reinforced structure and ample space for tech and essentials, Urban Core keeps you organised, ready for whatever the day holds. Your commute, upgraded”.
The launch come after the model final month launched its first-ever clothes assortment with the Necessities assortment that features travel-worthy clothes and niknaks which might be “lightweight, adaptable” and “always ready”.
And the month earlier than that it had reported a robust festive season with a 9% gross sales enhance in November and December and UK on-line gross sales up 12% over the identical interval.
Final 12 months, the label had launched a significant rebrand and unveiled its Icon Stripe assortment, in addition to opening an experiential New York pop-up.
