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January 20, 2025
Alice + Olivia opened on Friday its first-ever denim pop-up store in Manhattan.
Alice + Olivia opens denim pop-up. – Alice + Olivia
Dubbed the “Jean Bar,” the pop-up, positioned adjoining to the model’s flagship retailer at 755 Madison Avenue till April 30 , will showcase its newest denim assortment, together with unique types.
“We are so excited to unveil our first-ever pop-up ‘Jean Bar’ on Madison Avenue,” mentioned Stacey Bendet, CEO and founding father of Alice + Olivia.
“The Jean Bar is an interactive denim adorning expertise together with customized embroidery and unique design workshops that allow clients discover each creativity and style as artwork. I am unable to wait so that you can be a part of us on this immersive style expertise!”
Notably, the pop-up, uniquely wrapped in denim, homes a brand new colorway of Alice + Olivia’s crystal-embellished denims, a favourite of pop star Charli XCX, and distinctive luxurious denim jackets. Moreover, the Lovesac x Alice + Olivia collaboration is obtainable for pre-order.
All through the pop-up’s period, guests may also take part in weekend actions, together with patchwork, embroidery, bedazzling for creating customized denim seems to be. Further activations embody matcha carts, scorching chocolate, and extra distinctive NYC distributors.
