Revealed
February 28, 2025
It’s all about ‘Raw Power’ this spring/summer time for Agent Provocateur because the 30-year-old high-end lingerie model presents its seasonal assortment and accompanying marketing campaign.
Grrrrrrrr-power fromAgent Provocateur
Already well-known for its edginess, the model’s assortment is claimed to be a “bold and electrifying tribute to the essence of sexuality, individuality, and unapologetic self-expression”. It’s delivered to life in a marketing campaign shot by British photographer Charlotte Wales, in collaboration with the model’s artistic director Sarah Shotton and stylist Karen Langley.
On the coronary heart of the gathering lies the thought of “stripping back to the basics of what it means to provoke… not through noise or spectacle, but through a woman’s innate, primal power”.
So for SS25, lingerie turns into “an extension of the wearer, fitting like a second skin and enhancing her fierce allure”.
It’s additionally extra than simply clothes, we’re instructed: “It’s an intimate companion to her moments of passion, wherever they may take place”. Shotton’s assortment takes inspiration from the “boldness of women throughout the decades, marrying vintage touches with a distinctly modern edge”. It takes references from basic Americana and the edgy glamour of 90’s London (when and the place Agent Provocateur was first conceived) and reinterprets them in a recent method, “resulting in a look that feels both nostalgic and refreshingly current”. Tremendous silk and French lace are adorned with crystals, whereas black PVC is softened with bows to reimagine the femme fatale. Intricately embroidered particulars, gold-plated chain accents, and showgirl-esque tassels “add an air of opulence, creating a mood that is both daring and luxurious”. Signature items from this assortment embody elevated bridal designs crafted from delicate tulle and hand-finished embroidery, alongside swimwear, “kink-inspired” dress-up designs and the return of some reimagined past-favourites.
So SS25 “is a celebration of choice, with no setbacks, only the freedom to express every facet of the feminine identity”.
The SS25 assortment is out there on-line and in shops worldwide now.
