Printed
February 26, 2025
Francesco Ragazzi is popping over a brand new leaf. The Italian designer not too long ago bought Palm Angels, the posh streetwear label he based in 2015, to model administration firm Bluestar Alliance, and is now launching into high-end perfumery with a brand new venture unveiled on Wednesday February 26 throughout Milan Vogue Week.
Francesco Ragazzi’s new fragrance model has launched its first seven fragrances – Réservation
The model known as Réservation, and is described as “a new perfume brand inspired by Italian fashion, French know-how, and the spirit of California.” Réservation’s launch assortment options seven fragrances impressed by numerous occasions in an imaginary day in a luxurious resort. The model’s identify evokes the world of journey and hospitality, as illustrated by its showroom, decked out like a resort reception.
To enter this new phase, Ragazzi has surrounded himself with a stable group primarily based within the coronary heart of Milan’s luxurious district, opening the model’s headquarters and showroom on prestigious through Montenapoleone.
He arrange the corporate that runs Réservation as a 50-50 partnership with Archive, an funding agency owned by the holding firm of the Ruffini household, which controls Moncler. Archive is led by Pietro Ruffini, son of Moncler boss Remo Ruffini, and in addition holds stakes in labels The Attico and Pas Regular Studios, and within the restaurant enterprise, with Langosteria Holding and Concettina ai Tre Santi.
Ragazzi has additionally introduced on board two Frenchmen, Yann Vasnier, who has designed a number of fragrances as perfumer at Givaudan, and Frédérique Obin, who has labored for the Costes Lodge in Paris and Thom Browne, and is Réservation’s inventive director.
The primary Réservation perfumes might be commercialised quickly at €250 for a 100 ml bottle on the model’s e-shop and at choose multibrand retailers.
