Revealed
February 18, 2025
Adidas is linking with Smiley this month with three product drops — together with the Adidas Originals and Smiley Originals assortment for adults, and Adidas Originals and SmileyWorld for youths. There’s additionally an Adidas and SmileyWorld Sportswear assortment for youths.
Adidas Originals x Smiley
The businesses mentioned the partnership is “a celebration of originality and spreading optimism through sport, community and positive self-expression”.
Each collections have simply launched and can be found on the game’s big’s webstore and at chosen bodily shops.
Each manufacturers are serial collaborators — Adidas has linked up with a collection of massive designer names whereas Smiley collabs have run the complete gamut from the mass-market to the highest-end.
However that is the primary time the 2 corporations have labored with one another (so it’s a giant deal), producing what they are saying is “a fun, bold new chapter in sportswear, presented by two icons of style”.
Every of the primary adults’ and youngsters’ collections “reinvent classic styles with bold creativity,” we’re advised. Highlighting the concept that ‘nothing is more original than your smile’, many items function a particular Adidas trefoil – reimagined as a Smiley icon.
The items mix shades of black and white with Smiley yellow and embrace a hoodie and coach jacket for youths, and a T-shirt and traditional free trackpant for adults.
In the meantime, the sportswear assortment for youths “aims to motivate the next generation to share the power of a smile whilst being active”.
It combines pastel tones and powerful graphics, together with an unique Smiley emblem built-in into traditional Adidas branding. Hero items embrace coaching T-shirts, hoodies, and pants.
Regardless of this being the primary outing for the 2 firms, Adidas mentioned the collab “feels like a natural partnership, with both brands rooted in the shared values – championing true originality through sport, community and authenticity”.
