The home of Victoria Beckham has named Sybille Darricarrère Lunel – a former Dior and Galeries Lafayette government – to be its new CEO.
Sybille Darricarrère Lunel turns into CEO of Victoria Beckham on July 1
Darricarrère Lunel takes up her new job on July 1, succeeding appearing CEO Ralph Toledano, who has held the place ever because the departure of Marie Leblanc in October of final 12 months. She returned to Paris to turn out to be CEO of Courrèges. Victoria Beckham, who based the home again in 2008, mentioned in a launch that she excited by having a “strong, creative, smart woman with an entrepreneurial mindset and energy by my side. I look forward to leading this company with Sybille and having her knowledge and respect for product, and her experience in the industry, to help us go to the next level.”
Whereas Darricarrère Lunel enthused: “I am absolutely delighted and thrilled to be joining Victoria Beckham as its new CEO. I have always admired the brand’s feminine, elegant, and modern style, which empowers women. I have a deep admiration for Victoria’s work, her sincerity, her creative vision, and her attention to detail. I look forward to collaborating with the talented teams who have achieved remarkable success alongside her, as we begin building exciting new chapters together.” After the arrival of Darricarrère Lunel, Toledano will proceed to be chairman of Victoria Beckham, a place he has held since 2017, when the French group New Funding Companions, of which he’s a key participant, acquired 30% of the Beckham style enterprise. Darricarrère Lunel, who has beforehand been international enterprise unit director of leather-based items at Christian Dior Couture, can be based mostly in London. Previous to Dior, she was normal merchandise and shopping for director at Galeries Lafayette, after a stint at The Kooples working in planning and merchandising. “Her career to date, and her understanding of product, make her the perfect CEO for our brand. I am sure that following the achievements of the past few years, and with the support of our great team, she will considerably accelerate the growth of Victoria Beckham,” mentioned trade veteran Toledano. Including that Darricarrère Lunel’s “entrepreneurial spirit, enthusiasm and intelligence immediately spoke to me when we first met.” After a half decade of considerable losses, Victoria Beckham’s home returned to profitability beneath Neo’s steerage prior to now two years, ushering in a interval the place Victoria has created some her strongest collections to this point.
Victoria Beckham – Autumn-Winter 2025/26 Paris – ©Launchmetrics/highlight
Whereas David Belhassen, Founder & Managing Associate NEO Funding Companions, added: “For any company, there comes a moment when the right leadership unlocks its true potential. With Sybille, and her natural entrepreneurial energy, that moment is now. Her sharp understanding of product, combined with her drive, makes her our perfect partner to write the next chapter for Victoria Beckham— one of ambition, creativity, and high profitable growth.”
