Selfridges has unveiled its spring marketing campaign with a deal with Obsessions — that’s “an, object or idea that Selfridges identifies as the most irresistible of the moment”.
It’s launched in London, Manchester, Birmingham and on selfridges.com with the retailer saying it’s really been “a house of obsessions since 1909… THE place to find something new, a barometer of culture and fashion”.
So this new continuation of that options “a spectrum of Selfridges’s latest obsessions, niche or trending, of the moment or lifelong. Twelve Selfridges Obsessions for SS25 include Chess, Dogs, Hot Sauce and Martinis”.
They are often found in its home windows, “and through playful product edits, events and experiences in all stores (including a chess club, a film club and a not to be missed opportunity for dog owners to have a portrait taken with their canine obsession)”.
In the meantime, Vogue Comebacks make the grade too, with “notable pieces from past collections in a designer’s archive. Often worn or owned by iconic characters, models, celebrities. [And] styles reissued, often many years after their original fame”.
Then there are Matchsticks, “the stem of a number of SS25 Bottega Veneta seems. Could seem on knitwear, attire, or as ornamental housewares”; and Lengthy Weekends, “a short holiday created by adding a Friday and/or Monday to your weekend. Typically features French wine, tapas and new sunglasses”.
There are many in-store happenings linked to all this in addition to a style movie programme in partnership with SHOWStudio that provides movie screenings, documentaries and panel talks.
