Dwell Limitless London has its sights set on US growth. The formidable plus-size trend model has partnered with world commerce platform Refined Networks to launch its Spring/Summer time 2025 assortment on trend market Nordstrom.
The partnership with Nordstrom will start in April.
Rachel Heather and Tracy Egan, co-founders of Dwell Limitless London, stated: “Our mission has always been to create beautifully designed, confidence-boosting, inclusive fashion for every woman, and this launch marks an exciting new chapter in making that vision a reality for more customers than ever. Partnering with Refined allows us to seamlessly connect with a new audience.”
Ian Wallis, managing director at Refined Networks, added: “Tracy and Rachel have built an impressive marketplace presence in the UK, and I am delighted they have entrusted us with their expansion into the US.”
Broadly stocked by UK multi-brand platforms, together with M&S, John Lewis and Subsequent, Dwell Limitless has constructed the enterprise on its reputation primarily based on “a commitment to inclusivity, body confidence, and celebrating curves [with] stylish, flattering, and high-quality clothing for women in US sizes 8 to 24 [across] casualwear, workwear, or outfits for special occasions”.
Final yr, Dwell Limitless relaunched its web site “to enhance consumer journey with improved functionality”. The improve adopted a “positive” monetary end-of-year outcomes.