The highly effective bond between father and son come to the fore in Hackett London’s spring/summer season 25 marketing campaign. An emblem of the “richness of heritage and the evolution of style” the boys’s trend retailer has chosen high-profile Method 1 racing driver Carlos Sainz and his former racing driver father (additionally Carlos Sainz) to spearhead the marketing campaign.
Their shared story “aligns seamlessly with Hackett’s values” whereas additionally “capturing the essence of the Hackett man: a distinguished individual, refined yet versatile, navigating every stage of life with style and purpose”.
The pair, we’re informed, epitomise the Hackett’s SS25 Assortment with son Carlas “embodying the youthful energy and a contemporary edge”, while father Carlos “represents sophistication, confidence and wisdom”.
For particular events, the youthful Sainz is seen in a refined Prince of Wales Swimsuit crafted from a wool-silk-linen mix, complemented by a proper herringbone shirt with a Knightsbridge cutaway collar. His father is footage in a navy blue Journey Swimsuit of 100% positive wool, paired with a cotton twill shirt and a double-breasted pure linen waistcoat.
Sainz junior additionally sports activities a suede overshirt in sand beige over a positive cotton-silk polo, selvedge denim denims, and Burton tassel loafers, whereas the Sainz senior wears a Velospeed subject jacket, a cotton- silk jersey, basic chinos, and polished leather-based loafers.
Lighter summer season types characteristic linen shirts, comfortable knitwear, and relaxed chinos.
The wider assortment focuses on relaxed blazers, jackets, and jersey choices, for transitional climate situations with aoft, breathable cotton and silk knitwear enhancing the gathering’s gentle, ethereal attraction.
Traditional patterns, stripes, and refined prints characteristic prominently, with short-sleeve shirts, linen polos, and tees providing a recent seasonal replace in a variety that additionally consists of delavé blazers, trousers, and jackets.
