All-American label Calvin Klein has launched a brand new marketing campaign with a robust British connection. It stars British-American actress Lily Collins in her debut for the model and was shot by UK director and photographer Charlotte Wales.
The inventive additionally comes with a collection of “dynamic” social movies that includes Collins as she “celebrates the intersection of style and entertainment, highlighting the fun and thrill of finding the perfect outfit. Dressed in the latest apparel, Lily’s confidence shines through as she embraces a world where fashion and pop culture collide, exuding a sense of easy, laidback cool”.
As for the garments themselves, for spring 2025, the gathering “channels minimalism in colour designed for day-to-night dressing, making a bold statement with refined styling and sensual attitude”.
New outerwear “prioritises form and shape”, with the Tech Textured Vest and Blazer “evoking uptown chic”.
Traditional items are additionally “upgraded with subtle sensuality” within the Viscose Ribbed Maxi Gown, Crepe Printed Slip Gown, Matte Satin Midi Skirt and Jacquard Stripe Popover Shirt.
As can be anticipated from the label, “timeless” denim additionally comes into play with new kinds from Calvin Klein Studio, together with the 90s Trucker Jacket and 90s Straight Jean made with premium Cone Denim.
