Canadian luxurious outerwear model Mackage has unveiled its spring/summer time 2025 marketing campaign, that includes actor Charlie Hunnam and supermodel Stella Maxwell.
Mackage launches spring/summer time 2025 marketing campaign with Charlie Hunnam and Stella Maxwell. – Mackage
The marketing campaign explores the distinction between rugged depth and refined class, seamlessly mixing technical innovation with fashionable luxurious.
It highlights Mackage’s DNA, Aesthetics That Shield, by means of The Components assortment, a line impressed by nature’s 4 forces—earth, fireplace, water, and air. The gathering integrates modern fashion with design, permitting wearers to expertise each operate and style.
“Charlie and Stella represent two worlds—strength and sophistication, individuality and versatility—that align perfectly with our vision for the Spring/Summer 2025 collection. This campaign is a bold step forward for Mackage as we continue to push boundaries and redefine what it means to merge performance and luxury,” mentioned Tanya Golesic, CEO of Mackage.
For Hunnam, this collaboration is a primary with Mackage, bringing his signature depth and rugged attraction to the marketing campaign’s visible storytelling. In the meantime, Maxwell returns for her second consecutive yr because the face of the model, embodying Mackage’s core values of energy and flexibility.
“I was very excited to have the opportunity to collaborate with Mackage,” mentioned Hunnam, who will quickly lead Amazon Prime Video’s extremely anticipated adaptation of Prison, based mostly on Ed Brubaker and Sean Phillips’ graphic novels. “I really like their dedication to innovation and design”.
Maxwell added: “I’m so proud to continue my journey with Mackage. This campaign feels particularly special, as it’s a celebration of individuality, technical mastery, and the transformative power of fashion.”
