Translated by
Nicola Mira
Printed
March 3, 2025
After promoting on-line just for a couple of years, Italian womenswear label Redemption has made a comeback at numerous Italian multibrand retailers in latest seasons, and will quickly return to the wholesale channel within the USA too.
Redemption, Fall/Winter 2025-26
“Before the pandemic, we did 70% of our business in the USA with department stores, but they kept asking for more and more collections, distorting the label’s DNA somewhat, since it has deliberately been a niche brand from its inception. I was no longer having fun,” mentioned Bebe Moratti, who based the label with Daniele Sirtori and Vanni Laghi in 2014, speaking to FashionNetwork.com. “The pandemic gave us the opportunity to stop and think and start again from scratch, focusing on a more elevated couture style. Retailers are now starting to take an interest in us again. For the Fall/Winter 2025-26, we are receiving requests from the USA, which we might take into account although on our own terms, only releasing two collections a year.” Redemption’s creations vary in worth from €600-€700 to €10,000 for couture objects. Throughout Milan Vogue Week Ladies, the label introduced a Fall/Winter 2025-26 assortment all in black and white, impressed by the rock and new wave icons of the Nineteen Seventies and 80s and characterised by sartorial silhouettes, androgynous particulars and complex sensuality.
Redemption, Fall/Winter 2025-26 – Photograph: FNW
The gathering contains males’s fits with jackets redesigned in new proportions and generously minimize trousers, alongside one-shoulder attire in sheer materials with alluring necklines. It blends structured minimalism with extremely female particulars. Black and white are the predominant colors, underscored by shiny faux-leather accents and daring textures. Materials play a key function, combining brightness, subtle patterns and textural contrasts. Shiny wool lends texture and shine to tailor-made clothes, whereas velour jersey provides a contact of latest opulence. Silk satin materials with giant polka dot prints introduce a enjoyable graphic ingredient, balanced by the brilliance of sequins and crystal mesh, which seize the sunshine and amplify the seems’ dramatic impression.
Redemption, Fall/Winter 2025-26
“I’ve always had two great passions, music and photography – the latter especially in black and white – and they have inspired an aesthetic based on period pics and films, and on the charisma and natural sensuality of rock stars on stage. I don’t follow trends, instead I like to say that Redemption doesn’t do fashion, it does style,” concluded Moratti.
