GU, the sister model of Uniqlo and a part of the Quick Retailing Group, is about to launch UG, a brand-new collaborative line with avant-garde vogue label Undercover, on March 14.
GU and Undercover unveil new “UG” line. – GU
The gathering goals to additional improve the GU model, and elevate the initiatives between GU and Undercover, because the design workforce led by Jun Takahashi has been concerned in each step of the artistic course of—from conceptualization to manufacturing and visuals.
The “UG” assortment is constructed on the idea of “Silent/Noise,” merging structured and unstructured parts to create a juxtaposition of playfulness and shock in on a regular basis put on. The road options convertible designs that permit items to be worn in a number of methods.
The primary launch within the assortment gives recent takes on GU staples, together with sweatshirts, utility pants, and broadcloth shirts. Signature Undercover parts, such because the distinctive “fang camouflage” sample, inside-out constructions, and cut-off designs, add an edge to the lineup.
Distinctive items reminiscent of outsized two-piece units crafted from newly developed supplies and graphic gadgets impressed by Jun Takahashi’s fictional “Noise Burger Shop” full the gathering.
The preliminary Spring/Summer season 2025 drop can be out there worldwide at GU shops and on-line at gu-global.com, and can be adopted by a second assortment launching on April 18.
The road follows a collaboration with vogue model Rokh, which launched in October.
