Translated by
Nicola Mira
Revealed
March 2, 2025
Italian footwear model Hogan continues to faucet its cross-generational attraction and the persistently prime quality of its premium product vary, at costs which might be inexpensive to greater than only a choose few.
Hogan, Fall/Winter 2025-26 – DR
Hogan was based in 1986 and is owned by the Tod’s group. The model “is on the eve of its 40th anniversary, which we’ll surely celebrate with a major event next year. Meanwhile, we’re honouring our four signature products, one for each decade, reinterpreting them with a contemporary, limited-edition series,” mentioned Andrea Della Valle, president of Hogan and vice-president of the Tod’s group, talking to FashionNetwork.com. “We’ll choose one iconic product for each market to tell Hogan’s story during these four decades, the story of a brand able to cut across trends from generation to generation,” he added. What is the secret of Hogan’s success, we requested Della Valle. “There is no secret in Hogan,” he replied. “It’s simply a matter of high product quality, of having a valuable archive and a significant heritage, which however aren’t enough by themselves, and always need to be blended with innovation. And then [sold] a reasonable price,” he defined.
“[Hogan] was born in the second half of the 1980s, when the word ‘sneakers’ wasn’t around yet. If people wondered which urban gym shoes to buy, the answer became ‘Hogan’, because we did produce the first urban-chic shoes, as we’d say today, shoes that women were able to use to go to the office and to move around in with ease, throughout the day,” mentioned Della Valle. “In 1997, we invented a model of urban shoes with a slightly raised wedge sole, another first worldwide, which has been extensively imitated,” he added.
Hogan, Fall/Winter 2025-26 – DR
Hogan has lately opened monobrand shops in Amsterdam, within the Netherlands, and in Knokke, Belgium. “We have [stores] in all the main European capitals, and we’re now looking at Eastern Europe, and above all Asia,” mentioned Della Valle. “We already have a strong presence in China and Japan, and we’ll expand by opening stores in the Middle East from 2026, via collaborations with local partners, and then move on to the USA. That had been our first export market, but later we decided to leave, since our products turned out to be too directional. But we’d like to go back to the US and tell Americans our whole story properly,” he added. Stylistically, Hogan’s Fall/Winter 2025-26 assortment has been impressed by the city structure of the model’s house city, Milan. The abundance of marble, Ceppo stone and metallic particulars on the façades and entrances of many a historic Milanese palazzo was the place to begin for a complicated but laid-back vary, translated into uncommon supplies and a impartial color palette. The fashions, a few of them drawn from the model’s wealthy archive, combine informal class with quirky particulars, underscoring Hogan’s artisanal heritage and high quality leathers. The Hogan ‘Olympia’ has been revamped with a recent vibe, leading to a slim-fit, ultra-feminine design mixing subtle traces with a sole impressed by the footballing world. The gathering options sneakers and ballet flats in white and silver leather-based, suede and comfortable shearling.
Hogan, Fall/Winter 2025-26 – DR
The brand new Hogan moccasins and winter boots are characterised by a chunky design and the H-Stripes tread, combining performance and city stylish. The ‘Cool’ sneakers are available in a brand new model with oversize sole in ultra-light crepe. Their distinctive uppers and daring construction create a harmonious distinction of class and top. The gathering’s purses have a textured really feel and a comfortable light-weight development, and are designed for use all through the day. Their versatility is epitomised by the ‘Script Bag’, a contemporary, informal destructured buying tote in a wide range of sizes. It options the Hogan emblem and its luxurious really feel comes from the usage of calf, suede and cowhide leather-based. Hogan’s fourth hero product is the compact, capacious ‘Flap Bag’, a useful reinterpretation of the basic digital camera bag, out there in leather-based or crocodile-effect suede for additional suppleness and softness.
