Revealed
February 26, 2025
K-pop stars have proved themselves to be a well-liked decide for SS25 campaigns and PVH’s Tommy Hilfiger is a part of this. It has simply launched its newest marketing campaign starring K-Pop supergroup Stray Children.
Stray Children – Tommy Hilfiger
However Hilfiger isn’t a newcomer to the K-pop frenzy because the group really returns for a 3rd marketing campaign with the model, “fusing fashion, music and a bold sense of optimism”.
The model mentioned the K-pop group “showcases a fresh vision of prep style in a series of portraiture that highlights each member’s fearless individuality and the undeniable strength they share together”.
And designer Tommy Hilfiger added that: “Stray Kids have become one of the world’s most dynamic groups through their relentless drive and unique vision. Through this campaign, we wanted to give them the freedom to express themselves authentically. It’s a celebration of youthful positivity and the power of dreaming, through a red, white and blue lens.”
The pictures are “a celebration of Tommy Hilfiger’s lifelong love for nautical lifestyle [and] blends classic prep with bold maritime codes. Sailing influences come through in Breton and Ithaca stripes on heritage shirting, while an iconic varsity bomber is adorned with a rope logo treatment. Lightweight linen blazers and crisp, energised polos capture the spirit of life by the water, while chain-link and flag prints add a playful touch to refined silhouettes. It’s New American Prep — where Ivy League heritage meets effortless coastal style”.
