Revealed
February 24, 2025
Mytheresa has teamed up with Bemelmans Bar, positioned inside The Carlyle, A Rosewood Lodge, to launch a first-of-its-kind pop-up expertise in Aspen.
Mytheresa launches pop-up expertise in Aspen with Bemelmans Bar. – Mytheresa
Operating till March 2, Bemelmans Bar steps past the Higher East Facet to carry its legendary ambiance, signature martinis, and stay music to the guts of downtown Aspen, with a particular Mytheresa twist.
Company will discover an ice bar serving Champagne and jewels, and a playful “Press for Fashion” button for trendy choices served tableside, whereas the coat verify will enable visitors to discover Mytheresa’s curated assortment of luxurious outerwear.
Likewise, Bemelmans’ famend red-jacketed bartenders will serve traditional cocktails on silver trays, together with tributes to cultural icons like Jackie O.
Finishing the area is customized art work by New York artist Xavier Donnelly, whose items draw inspiration from Ludwig Bemelmans’ unique murals on the New York bar, infused with whimsical après-ski and alpine vogue vignettes.
“This collaboration brings Mytheresa’s style to Aspen in the sophisticated setting of Bemelmans Bar offering the ultimate winter experience for those who appreciate the perfect martini alongside a finely curated edit of fashion and exquisite jewelry,” said Heather Kaminetsky, president of Mytheresa, North America.
Marlene Poynder, managing director of The Carlyle, added: “Bemelmans Bar has been a defining a part of New York’s cultural and social cloth for nearly a century. To carry its legacy to Aspen for the primary time is a significant second, made potential by our partnership with Mytheresa—a model that shares our dedication to artistry and distinctive experiences.”
