Translated by
Nicola Mira
Revealed
February 24, 2025
Venetian attire and lighting model Fortuny has signed a licensing and worldwide distribution take care of Italian producer Mavive for a brand new line of fragrances impressed by the creative eclecticism of Mariano Fortuny. The licence will likely be dealt with by the high-end division of Mavive, based in 1986 by Massimo Vidal, by way of the Service provider of Venice model.
A Delphos costume, the inspiration behind the bottle of Fortuny’s new perfumes
The brand new Fortuny perfume assortment will encompass three gadgets and will likely be offered by the tip of 2025. The road will likely be distributed by way of chosen perfumeries and worldwide department shops, and is the results of a synergy between two top-notch Venetian producers.
The Fortuny model was created in 1984 by Lino Lando, a businessman with a ardour for the model of Venetian painter, stylist and set designer Mariano Fortuny, and can be impressed by Fortuny’s youth, notably his gorgeous museum home, nonetheless residence to luxurious furnishings and artistic endeavors. Mavive was based in 1986 by Massimo Vidal, as an extension of household perfumery firm Vidal Profumi. It’s now led by the household’s third and fourth generations, having began within the private care sector way back to in 1900. Mavive manages a portfolio together with mass-market, status and area of interest perfumery manufacturers, and is energetic in over 90 international locations worldwide.
Advantageous materials, high-quality craftsmanship and a spotlight to element are the hallmarks of the merchandise offered within the Fortuny boutiques, starting from lighting to garments. They embody silk lampshades, hand-printed velvet overcoats, pleated scarves and the long-lasting Delphos costume, which in its many variations, at all times in pleated material, has been praised by Marcel Proust and worn by model icons like Isadora Duncan, Eleonora Duse, Lili Guerlain and Peggy Guggenheim. “At a time when women were looking for new experiences and dreamt of freedom, Mariano Fortuny and his wife Henriette Negrin created Delphos in 1907. A simple, sensual dress fashioned around the female body, heedless of fashion trends and unwilling to change to adapt to external pressure,” stated Fortuny in a press launch. “When it was sewn and worn for the first time it was absolutely revolutionary. Women still used to wear stiff corseted dresses that were mostly uncomfortable, and not always able to enhance the wearer’s body. Mariano Fortuny freed women from some of the constraints they were subjected to dress-wise, while making them more sensual and elegant,” added Fortuny. The costume’s pared-down form was impressed by the Charioteer of Delphi, a Greek statue from round 475 BC. It consists of 4 to 5 satin or silk taffeta panels that includes an especially nice, handmade pleating, nonetheless produced in Venice’s artisanal workshops. The Delphos costume would be the place to begin for the event of the primary assortment of fragrances designed by the Service provider of Venice’s crew of perfumers who, working with set designer Pier Luigi Pizzi, will create a bottle impressed by the costume’ form. The Service provider of Venice is a creative perfumery model impressed by Venice’s historic perfume experience. The model is presently distributed in over 50 international locations worldwide, by way of corners and shop-in-shops in Italian and worldwide department shops, the model’s flagship shops in Venice, Verona and Milan, and in choose unbiased perfumeries. The Fortuny model’s enterprise ranges from the manufacturing of unique lampshades to the creation of handmade garments and equipment. Its silk lampshades are nonetheless made and adorned utilizing the identical strategies adopted by Mariano Fortuny. The Studio 1907 assortment is impressed by an unique undertaking by Mariano Fortuny: The ground lamp, resting on a tripod designed by the artist in 1907, continues to be thought of iconic, and has an adjustably physique offering oblique and subtle lighting. Fortuny operates shops in Venice, Paris and Munich.
