Translated by
Roberta HERRERA
Printed
February 21, 2025
Chanel is reinforcing its struggle in opposition to counterfeiting with a brand new e-logo designed to obviously determine its authorised on-line retailers for perfume and wonder merchandise. The French luxurious home has launched this verification image throughout key e-commerce platforms, together with shops reminiscent of La Rinascente and wonder retailers like Sephora and Marionnaud. The spherical black emblem options the Chanel identify alongside the phrase “authorised retailer” in white.
The group goals to ensure the authenticity of its magnificence merchandise offered on-line – chanel.com
“As part of its ongoing commitment to protecting its distribution network, Chanel has launched a new e-logo, now visible on the websites of online partners authorized to sell its Parfums Beauté collections,” the corporate acknowledged.
The French luxurious group defined that this digital certification permits shoppers to shortly confirm whether or not Chanel cosmetics are being offered by official channels, safeguarding them in opposition to counterfeit or unauthorised items.
First launched on choose platforms, the initiative will progressively broaden throughout Chanel’s key international markets. To additional cement its authorized standing, the luxurious model has filed trademark functions for the e-logo in a number of nations, together with the USA, France, Denmark, Germany, Singapore, and Indonesia. As Chanel defined, “registered as a trademark with official authorities, the e-logo provides an additional layer of protection by clearly designating our approved retail partners.”
Chanel’s e-logo as it appears on authorised retail websites – rinascente.it
As Chanel emphasises on its website, “only products purchased in a Chanel boutique or in an authorised Chanel retailer are guaranteed to be authentic”. The model gives a complete listing of its official factors of sale, itemizing flagship boutiques, choose multi-brand retailers, and licensed stockists for its eyewear, perfume, and wonder collections.
Whereas this digital label presently applies completely to the wonder division, it represents a big milestone in Chanel’s broader technique to safeguard its mental property and regulate its on-line distribution community.
