Translated by
Roberta HERRERA
Revealed
February 21, 2025
10 Corso Como continues its worldwide progress via its partnership with Printemps. After opening a devoted area contained in the Parisian division retailer in late 2024, the Milan-based idea retailer is now unveiling a shop-in-shop in Doha, Qatar. The model can be poised to make its debut in New York, as soon as once more collaborating with Printemps, which is about to open within the metropolis this March.
10 Corso Como area at Printemps Doha, Qatar – 10 Corso Como
At Printemps Doha, the multi-brand retailer presents a curated choice from its in-house line, 10 Corso Como Signature, distinguished by the black-and-white concentric circles which were emblematic of the shop’s identification since its founding in 1991.
The choice spans ready-to-wear, footwear, and purses, alongside sportswear and equipment corresponding to sun shades, watches, and umbrellas. The assortment extends to design objects like lamps and vases, in addition to homeware together with glassware, candles, reusable bottles, and tableware.
Moreover, the idea retailer has curated a choice of style and accent manufacturers for its Doha shop-in-shop, that includes labels like Off-White and Casablanca.
“Our goal is to amplify 10 Corso Como’s presence through activations that reinforce the recognition and values of an iconic brand,” the corporate said. Past its historic Milanese flagship, 10 Corso Como presently operates two shops in Seoul in collaboration with Korean conglomerate Samsung, in addition to its two places at Printemps, in Paris and now Doha.
Acquired in September 2020 by entrepreneur Tiziana Fausti, proprietor of a prestigious multi-brand retailer in Bergamo, 10 Corso Como launched into a revitalisation plan in 2024, specializing in the restructuring and renovation of its Milanese area, alongside a global enlargement technique via pop-ups and new retailer openings
