Printed
February 21, 2025
Scotch & Soda has launched its newest marketing campaign starring pop star, songwriter, actor and model ambassador Joe Jonas shot in a wide range of American metropolis settings.
Scotch & Soda
He’s sporting the SS25 assortment that “evokes the energy of a weekend getaway, designed to bring elevated style to a coastal adventure, city escape or summer staycation”.
It’s clearly a transitional assortment with loads of choices for cooler climate but in addition adaptable for when temperatures climb.
“Our aim with this collection was to delve into urban interactions as snow melts and spring emerges,” Stated Eran Kaim, chief product officer. “At the end of the season, we embrace spring vacationing, drawing inspiration from nature’s beauty and traditional crafts.”
The Dutch model celebrates its fortieth anniversary this yr. It’s managed by New York-based Bluestar Alliance, which acquired it in 2023.
That firm mentioned it has set about “reinvigorat[ing] the long-adored brand, famously lauded for its unconventional, artistic view on fashion”. And collaborating with first-ever model ambassador Joe Jonas “was an essential component to this plan. With a strong point of view and global trend-setting influence, Jonas was the perfect choice to represent the optimism of the Scotch & Soda brand”.
