Printed
February 19, 2025
Ami Paris has a brand new showcase within the coronary heart of the French capital. The label based in 2011 by Alexandre Mattiussi, which the French designer is collectively working with Nicolas Santi-Weil, has opened a 600-square-metre tackle within the Marais district, as first reported by FashionNetwork.com in October 2023. The brand new retailer, positioned at 96 rue de Turenne, is the label’s largest on this planet, and its third immediately operated one in Paris.
The label’s third Parisian tackle extends over 600 sq. metres – Ami Paris
Ami Paris’s new nook tackle was beforehand residence to a retailer by womenswear model Phème. The shop extends over two ranges, and showcases all of the Ami Paris collections, from males’s and girls’s ready-to-wear to equipment. Within the French capital, the label can be distributed by way of main shops, and two different Ami boutiques, at 14 rue d’Alger and at 109 boulevard Beaumarchais.
The interiors have been designed by Mattiussi himself and architect duo Olivier Marty and Karl Fournier of Studio KO. The décor options wealthy supplies corresponding to stone, wooden and leather-based, creating “a warm, luxurious atmosphere” emphasised by the understated, elegant color palette.
“Inaugurating the new Ami flagship in my beloved Paris marks a special milestone for me: the city is not only Ami’s hometown, but also one of my main sources of inspiration. This opening further strengthens our label’s Parisian identity,” mentioned Mattiussi in a press launch. “The steady growth of Ami in the past few years made it necessary to have a larger space to welcome customers and friends from France and abroad,” he added.
The brand new opening is a big strategic step for Ami, which has not too long ago downsized its community of multibrand retailers and is now stepping up the tempo of its direct retail enlargement. In 2021, Ami Paris offered a majority stake to Shanghai-based enterprise capital agency Sequoia Capital China, and one other stake in 2023 to London-based funding fund Felix Capital. The label’s income has soared lately, rising from €35 million in 2019 to €300 million in 2023. The most important share of Ami’s income is generated outdoors France.
Two years in the past, Ami Paris moved from its Marais headquarters into extra spacious premises on rue Etienne-Marcel, close to place des Victoires. The label operates 76 monobrand shops, and can be distributed by way of practically 700 multibrand retailers in 100 international locations.
