Revealed
February 19, 2025
Dolce & Gabbana has opened “a first-of-its-kind” mixed magnificence and equipment retailer in London’s Covent Backyard, underscoring the purchasing space’s enchantment to high-end magnificence operators and in addition its wider standing as a key London purchasing district.
The shop is in landlord Shaftesbury Capital’s property, particularly within the historic Market Constructing, and marks the model’s return to Covent Backyard following the success of its Christmas pop-up on the Piazza in 2022.
It options an unique number of cosmetics plus signature perfume collections, in addition to a make-up session space.
And it’s attention-grabbing that the label has chosen to supply equipment there too for the primary time globally. Including equipment has been a key pattern of latest mass, premium and high-end magnificence openings — Harrods’ H Magnificence as an illustration additionally sells sun shades and that class is a key function of magnificence specialists similar to Superdrug and Boots. Within the case of Dolce & Gabbana, sun shades are additionally a outstanding function within the retailer.
As for the shop itself, it’s fitted out with gold panelling and monochrome tiles, with the décor aiming to mix “the heritage charm of the Market Building with trademark Italian glamour”.
As talked about, Covent Backyard is a well-liked vacation spot for magnificence retailers (and their prospects) and it additionally has shops providing the class from Chanel, Diptyque, Guerlain, Miller Harris, Penhalgon’s, Tom Ford, and Charlotte Tilbury.
Actually, Tilbury solely opened its considerably upsized boutique there that features its world-first Pores and skin Spa, in a outstanding anchor unit originally of the 12 months.
William Oliver, Retail Leasing Director at Shaftesbury Capital, stated: “Dolce & Gabbana’s commitment to blending tradition with innovation is what makes Covent Garden the perfect location to debut a world-first concept. Building on the noteworthy success of its pop-up in 2022, the brand has reinvested in the destination, showcasing Covent Garden’s appeal for internationally renowned fashion houses to put down permanent roots.”
