Printed
February 19, 2025
Peckham Rye is celebrating its 230th anniversary this 12 months and as a part of that has unveiled a “contemporary new design personality and refreshed branding” for its AW25 assortment.
Peckham Rye
The menswear label — named after the London neighbourhood through which it was based in 1795 — was acquired by Model Machine Group two years in the past.
It’s now “leaning into quiet luxury and a refined sense of soft tailoring” with its new 100-style assortment “raising the bar on smart casual” by way of a mix of luxurious materials and premium particulars.
Inventive director Hadleigh Jalil hailed the model’s “incredible heritage” and mentioned that for the refresh, “we wanted to respect the past while updating for the future. For AW25, we focused on enhancing all fabrics and finishes with a Mediterranean aesthetic including high collar shirts and more generous lapels”.
The reborn model is described as “elevated yet democratically priced” (costs begin at £25 however rise into the low lots of for tailoring) and the AW25 assortment “has a Neapolitan feel and leans into the logo-free, easy laying trend with an emphasis on quality fabrics and finishes”.
The corporate has taken notice of the modern workwear panorama with “a trend-led desire for tonal and textured wardrobe building”. There’s a 70/30 cut up between good informal and loosely structured tailoring with menswear classes for AW25 together with T-shirts, polos, trousers, chinos, formal and informal shirts, tailoring and outerwear.
Jalil added: “The new Peckham Rye offers a fashion-led take on affordable quiet luxury through formal and casualwear while retaining the brand’s established handwriting.”
