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February 18, 2025
Ok-beauty retailer CJ Olive Younger has formally entered the U.S. by establishing a neighborhood subsidiary in Los Angeles, with plans to open its first bodily retailer out there.
Olive Younger expands into U.S. market with Los Angeles subsidiary. – Olive Younger
To ascertain a robust foothold within the U.S., CJ Olive Younger will localize key enterprise operations, together with product sourcing, advertising, and logistics, as a part of its technique to strengthen its world e-commerce platform.
Olive Younger International, the sweetness big’s on-line mall, is already obtainable in 150 nations, with North America rising as a key market and changing into a significant contributor to the platform’s whole gross sales.
To boost the buying expertise for U.S. clients, CJ Olive Younger plans to localize the worldwide mall’s person interface, fee choices, and product info show. The corporate can even analyze native client information to refine its product curation technique, aligning with U.S. client preferences.
To enrich its on-line presence, CJ Olive Younger is at the moment evaluating potential areas for its offline retailer.
“The launch of our U.S. subsidiary marks a significant step in our mission to support small and medium-sized K-beauty brands in the global market and foster a sustainable growth environment for the industry,” mentioned CJ Olive Younger CEO Lee Solar-jung.
“We will continue to serve as a ‘growth booster’ for K-beauty worldwide, ensuring that the industry’s upward momentum remains strong.”
