Revealed
February 18, 2025
On February 1, UC Berkeley graduate Andrew Buxton opened a model new idea retailer within the Westfield Century mall, devoted to sustainable, handcrafted items from unbiased vogue and sweetness manufacturers, round half of that are native to Los Angeles.
Atlas has opened its first retailer at Westfield Century Metropolis – Atlas
“Initially, we discovered new brands through social media and personally reached out to each once,” mentioned Buxton. “Once we launched our Instagram account and had more of a social media presence, the dynamic shifted-brands started reaching out to us! While our selection primarily features American brands, we also carry a few standout international labels. We seek our brands that prioritize sustainability and ethical practices but also have compelling, purpose-driven missions. Our focus is on designers and makers who are passionate about a positive impact through their craft.” Occupying a 3,100-square-foot house beforehand held by Lululemon, Atlas’ choice carries round 120 sustainable manufacturers at a variety of value factors.
“Our first Atlas store is designed with a timeless coastal aesthetic to be warm and inviting, creating a space where customers feel welcomed and inspired to discover new brands,” defined Buxton. “A key element of our design is the dedicated plaques for each of our brands, offering a brief yet meaningful glimpse into their mission and story. We believe this personal touch fosters a deeper connection between customers and the independent brands we champion—many of which are experiencing traditional retail for the first time.”
From on a regular basis and event put on by Surf Journey Provide and Aisol, to viral magnificence merchandise from Kikiz Cosmeticz and artisanal candles by Soleia Lane, Atlas gives one thing for everybody. Amongst them is The Lalela Scarf, a model that donates 100% of its income to Lalela, a nonprofit providing arts schooling to youth in under-resourced South African communities. The designs are created utilizing Lalela learners’ unique artworks, making a sustainable cycle of life-changing artwork.
Andrew Buxton, founder and CEO of Atlas retail retailer – Atlas
On the jewellery facet, Sky Metals Gallery was based by a mom of a kid with particular wants. Looking for an outlet for expressing her creativity, she turned to crafting delicate, on a regular basis items that permit her to additionally give again. With each buy, Sky Metals Gallery donates a part of its proceeds to the Hydrocephalus Affiliation, a corporation close to and pricey to founder Caitlin Campbell’s coronary heart.
For these seeking to uncover a brand new cult favourite, Nhobias – a New York-based luxurious streetwear model is devoted to bringing steadiness and unity to a world stuffed with extremes. From on a regular basis athleisure to an surprising twist on traditional kinds, Nhobias is on a mission to boost the bar, pushing ahead concepts that encourage important considering, dialogue, and development. Atlas, which doesn’t talk on its remuneration technique with dedicated manufacturers, hopes to reinvent fashionable retail by bringing customers again into brick-and-mortar shops.
“Each of our brands has its own online presence so by providing them the physical space to showcase their pieces and incredible stories in high-traffic shopping destinations,” added Buxton. “They’re able to connect with consumers in a whole new way that might never have been available to them otherwise. Over the last decade, in-person retail has become more competitive and especially challenging for small, up-and-coming brands. Atlas was created to be a springboard for our brands, enabling them to grow, gain valuable insights, and achieve the success they deserve.”
Atlas store carries more than 120 sustainable fashion and accessories brands – Atlas
Buxten, who grew up in Los Angeles, saw the Westfield Century City mall as the perfect location for his concept: “Los Angeles is an ideal city for the launch and growth of Atlas. One of the global leaders in fashion and lifestyle trends, Los Angeles has such a rich network of small brands, creatives, and shoppers that are looking for fresh, innovative retail experiences. With an emphasis on sustainability and conscious consumerism, we’re bringing over 100 small, diverse, ethically made brands to high-traffic destinations. Atlas is offering a retail model that not only meets but elevates the expectations of Los Angeles shoppers,” the founder added.
Supported by several renowned investors, the Atlas project first won over entrepreneurship professor Umair Khan. “As a founding partner at Mentors Fund, [Khan] decided to back Atlas and became our first investor,” said Buxton. The project then received the support of another Berkeley Professor and co-creator of Guitar Hero, Charles Huang, as well as guest speaker and co-founder of Lime, Brad Bao. Aged just 19, Buxton admits that his young age was not a problem. “Age doesn’t have to be a handicap,” said Buxten. “I actually see it as an advantage. However, I recognize that, to succeed, I have to prove myself and be willing to learn and trust those who are more experienced in the industry. While working with Umair, I discovered that I am the first student he has taken a risk on and invested in. He acknowledged that I am young and people will question, ‘Can a 19-year-old actually pull this off?’ Questions like these don’t have to be seen as expressions of doubt or hesitation. I see them as motivators to push the boundaries of what can be expected of a young entrepreneur.” After the opening of Atlas in Los Angeles, Buxton is already considering of extending the idea into different main cities like San Diego and San Jose, earlier than bringing Atlas to different key markets throughout the U.S quickly after.
“A core part of our mission is ensuring that as Atlas grows, many of the brands we champion grow with us,” added Buxton. “Each new location offers our independent brands the opportunity to reach new audiences, helping them scale in a way that feels organic, sustainable, and provides vital insights into different markets. We’re excited for the future of Atlas and continuing to support emerging brands on their journey.”
