By
AFP
Translated by
Nicola Mira
Revealed
February 11, 2025
A shopper affiliation in Switzerland has filed a grievance in opposition to trainers model On, based mostly on new guidelines launched within the nation in opposition to greenwashing practices.
A mannequin by On – ON
In a press launch revealed on Monday, the Romandy Customers Affiliation (FRC) questioned On’s promotion of the ‘Cyclon’ programme, which supplies prospects the chance to take out a subscription for the usage of a pair of sneakers, fairly than shopping for them. Subscribers are ready to make use of the sneakers till they’re worn out after which alternate them for a brand new pair, on the understanding that the used sneakers can be recycled.
The FRC press launch questioned the references to circularity which are “ubiquitous” in On’s communication, which guarantees “sustainable gear, renewable every six months.”
