Revealed
February 5, 2025
Stella McCartney has partnered with Sony Bravia once more, including the model’s skilled shows in 11 of its worldwide retail shops, in addition to digitising its retailer fronts.
The transfer follows a Paris Vogue Week link-up between the luxurious style label and the tech big with Sony’s skilled shows used to showcase McCartney’s Winter assortment.
The shows include Deep Black Non-Glare coating tech and might ship “incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions like a bright, colourful retail store front”.
Importantly, Stella McCartney — which additionally labored with digital integrator Trison UK on the mission — mentioned that Sony shared the model’s “values in sustainability and innovation”.
That’s an encouraging growth and means that making shops extra eco-friendly isn’t nearly utilizing issues like recycled wooden. It may well additionally facilitate the usage of superior tech contained in the premises.
Sony is presently implementing a long-term environmental plan referred to as ‘Road to Zero’ because it targets a zero environmental footprint over the complete lifecycle of its merchandise and enterprise actions by 2050.
Which means a a lot heavier use recycled supplies in its gadgets and utilizing the Sorplas materials developed by the agency has decreased the general use of virgin plastic by as much as 60%.
The shows used within the shops are versatile and customisable and make use of Sorplas. There are different options too, comparable to an eco dashboard to raised perceive vitality consumption based mostly on the configuration of its settings.
The shops that now carry the shows are in London, Paris, Madrid, Barcelona, Aoyama in Japan, Hong Kong’s Landmark, and in 4 US areas — SoHo in NYC, Costa Mesa in California, Bal Harbour in Florida and Las Vegas.
