By
Bloomberg
Revealed
February 4, 2025
Trent Ltd. erased $2 billion in inventory market worth over two days on concern Shein’s entry into India could problem the Tata Group agency’s dominance of the home fast-fashion house.
A buyer browses clothes at a Westside retailer in Mumbai – Photographer: Kanishka Sothalia/Bloomberg
Trent — India’s fastest-growing attire retailer — has to this point efficiently thwarted consumption slowdown within the nation as its value-for-money Zudio model continues to lure customers via brick-and-mortar shops, providing quick style for bargains of as little as INR500 ($5.7).
“Value fashion segment gets more competition with Shein’s entry,” mentioned Karan Taurani, an analyst with Elara Securities India Pvt. Taurani expects Shein’s product pricing might be at par with Trent’s Zudio however youthful customers have proven an inclination “to prefer offline shopping for apparel.”
Shein’s cell app and India web site, Sheinindia.in, have been launched with none fanfare final week by NextGen Quick Vogue Ltd. — a wholly-owned subsidiary of Reliance Retail Ventures Ltd.
