Revealed
February 4, 2025
Isabel Marant has launched it SS25 marketing campaign and it stars somebody who in some ways has for many years summed up the Marant fashion — “long-time friend of the house” Kate Moss.
Kate Moss for Isabel Marant
Styled by one other influencer who additionally sums up the Marant look — former Vogue Paris editor-in-chief Emmanuelle Alt — up to now, so unsurprising.
Maybe somewhat extra shocking is the marketing campaign’s male lead, Okay-pop star Seonghwa of boy band Ateez, with Okay-pop’s largest names having extra not too long ago been related to France’s ultra-luxury manufacturers than a ‘boho-chic’ one like Isabel Marant. But given the large impression Okay-pop stars have made globally, it may be much less of a shock {that a} label as attuned to the temper of the second as this one has signed him for the marketing campaign.
Moss and Seonghwa had been shot in Paris by photographer Robin Galiegue and in contrast to some campaigns, on this case the 2 stars (and the garments, in fact) are the primary focus with white backgrounds underlining that reality.
The pictures have a Nineteen Nineties-meets-2020s really feel (as does the inclusion of each Moss and Seonghhwa), in some ways summing up the entire Marant look.
What’s additionally key’s that whereas Kate Moss has fronted extra trend campaigns than most of us have had sizzling dinners (though she final modelled for the label again in AW10), it is a first for Seonghwa.
Seonghwa for Isabel Marant
