Translated by
Roberta HERRERA
Printed
January 29, 2025
Famend for its scooters since 1946, the Italian model Vespa is increasing its way of life footprint with a devoted pop-up retailer at Galeries Lafayette Champs-Élysées in Paris, the place it’s unveiling each its newest scooter mannequin and a ready-to-wear assortment. Situated on the primary ground and spanning roughly 50 sq. metres, the momentary retailer can be open till February 5.
Trend and concrete mobility come collectively at Galeries Lafayette Champs-Elysées – DR
The highlight is on the Vespa 946 Snake, a mannequin developed in collaboration with the Neubauer dealership and impressed by the serpent as a tribute to the lunar calendar. With its frosted, iridescent tones, the scooter evokes wintry landscapes— a theme replicated within the accompanying gender-neutral trend assortment. The road contains coats, jackets, and trousers, alongside equipment comparable to a €270 scarf, a €145 wool neck hotter, and €160 gloves, all mirroring the scooter’s modern, minimalist aesthetic.
A crisp wintry look by Vespa – Vespa
Trying to set up a presence within the ready-to-wear market, Vespa additionally showcased its newest trend collections at Who’s Subsequent, the commerce present held in mid-January on the Porte de Versailles exhibition centre in Paris.
Vespa is not any stranger to trend, having collaborated with Dior in 2020. The model formally debuted its first way of life attire assortment in 2024, additional cementing its evolution past the motorcycling world.
