Revealed
January 29, 2025
Swarovski has launched a group with its model ambassador Ariana Grande and is backing it with high-profile pop-ups in main shops world wide.
Grande labored with Swarovski international artistic director Giovanna Engelbert on the 16-piece assortment that “celebrates the joy of self-expression and is inspired by a deep love of music, reflected in musical notes and hearts”.
The gathering “translates musical symbolism into delicate yet striking pieces that put the shining beauty of clear crystals and delicate crystal pearls centre stage”.
There are bracelets and earrings impressed by musical notes, a tiara, and a showpiece coronary heart pendant.
Within the accompanying black and white marketing campaign shot by trend photographers Mert and Marcus, we’re informed “Ariana radiates pure star power, evoking the glamorous allure of Old Hollywood”.
As talked about, the gathering has simply launched with a sequence of pop-ups, together with one in Harrods that’s in a major spot simply as guests enter through door 9.
It’s additionally in the important thing Paris division retailer Galeries Lafayette, plus Mall of the Emirates in Dubai in addition to devoted activations in key cities reminiscent of New York, Tokyo, and Milan.
