Printed
January 29, 2025
Symbolize’s first girls’s drop
It’s been a two-year undertaking and comes as the corporate mentioned its Homeowners Membership and 247 males’s traces have “snowballed to amass a huge fan base in women across the globe”.
The brand new provide “takes the established codes laid out by Represent across the last decade – the clean lines, considered design, and bold graphics – and feeds them through a new, contemporary prism to give the Represent woman her own identity”.
And the corporate was at pains to level out that “it was never a case of simply translating the menswear like for like into a women’s line – instead, her wardrobe compliments that of her counterpart rather than becoming a carbon copy”.
It’s been created by a brand new womenswear crew led by designer Toni Purdie, who was at Topshop throughout its development years within the noughties working throughout its Distinctive and Boutique traces.
The ladies’s assortment has its roots within the informal sportswear aesthetic that underpins Symbolize, however it “explores these codes in a more subtle way”. We’re advised that “recognising a gap in the contemporary fashion landscape for cool, foundational pieces that are just as fitting for daytime as they are for night, Toni Purdie has created a capsule wardrobe that encompasses the needs of the modern woman”.
A lot of the gathering is made in Britain utilizing British-sourced materials and together with Purdie, it’s been developed by a feminine crew.
Purdie mentioned: “From joining the business as the sole womenswear team member armed with sketches and brimming with countless ideas, today, we are proud to have built a team of eight exceptionally talented women, each of whom has worked tirelessly to bring the Represent woman to life. It is with great excitement that we now launch the collection, a true testament to our collective dedication and hard work.”
Model founders George and Mike Heaton mentioned their plan “was always to create a dedicated collection built on the Represent DNA but offering something completely unique and new – a standalone edit informed by but not indebted to the men’s collections”.
George Heaton added that they didn’t wish to do it “in a lacklustre way. We wanted to come at it like a storm,” whereas its strategic companions resembling Selfridges, Harvey Nichols, END. and Flannels “have constantly been requesting that we do women’s”.
So what does the collection comprise? For SS25, it “takes its cues from the icons of the 1960s speed driving scene both on and off duty”.
That means “slouchy, oversized hoodies that no longer need to be ‘borrowed from the boys’ are turned out with soft fleece lining, having undergone months of development to get the fit and finish just right. Basics like racer-back vests and bodies with clean cut-outs are elevated in premium cotton, and denim comes in linear cuts with minimal detailing – a jean jacket is blown up to become just a little bit oversized, while the jeans themselves are presented with a louche barrel-legged silhouette. Nothing is restrictive – like the menswear line, Represent womenswear balances comfort and cool”.
The Heatons and Toni Purdie
And the corporate mentioned it’s additionally provide you with “a series of more unexpected moments within the collection. A simple, spaghetti-strapped slip dress is printed all over with an abstracted print depicting rows of runners, as part of a subtle nod to the roots of Represent”. Taking it away from sportswear, the costume is produced from 100% silk.
The identical print could be seen on a boxy bowling shirt and the palette is “pared back to hues of nude, stone, mushroom, and indigo”.
“We really wanted some unexpected materials in the mix with the womenswear to differentiate it from the men’s,” mentioned Purdie. “It’s all about keeping the DNA but elevating it in a new way.”
The are greater than 30 types they usually launch on 12 February with the gathering having its personal “expansive dedicated space” in Symbolize’s flagship shops in Los Angeles and Manchester. It’s additionally set for an unique pop-up in Selfridges and might be obtainable on the Symbolize webstore too and at international stockists.
“We always wanted Represent to be the full package, and the womenswear collection has completely exceeded what we thought it could be,” mentioned George Heaton. “We know it will come with a lot of challenges, but we are so excited to see it launch.”
