Revealed
January 28, 2025
The UK is to lastly get a directly-operated Dries Van Noten retailer with the high-end label set to open a flagship in London’s Mayfair after signing a 10-year lease for an area on Hanover Sq..
See catwalkDries Van Noten – Spring-Summer2025 – Womenswear – France – Paris – ©Launchmetrics/highlight
The Puig-owned model is stocked in a number of of the town’s main malls (equivalent to Selfridges, Liberty and Harvey Nichols) however till now hasn’t had its personal London retailer. It has flagships in different key purchasing cities together with Paris, LA, Tokyo and Antwerp. It opened its third Paris retailer lower than two years in the past because it expanded its magnificence provide.
The brand new London retailer — the opening date of which isn’t but identified — ought to be capable of replicate the extra immersive and personalised expertise that these different flagships provide.
The London flagship can be in an area that was previously a Barclays Financial institution and can retain lots of its historic options, whereas including the type of up to date edge we’d anticipate from the label.
Mayfair — from Previous Bond Road and New Bond Road to extra discreet luxurious enclaves equivalent to Mount Road — is a magnet for high-end style manufacturers and the tempo of openings has accelerated as London has bounced again from the devastation of the pandemic.
Hanover Sq. is a key location given its place between Regent Road and Bond Road and an interesting one for retailers trying to attain a high-end buyer base. It is seen a whole lot of improvement in recent times and is changing into more and more shopping-focused having beforehand been extra about banks, places of work (like Vogue’s former UK HQ) and galleries than luxurious shops.
It’s a time of huge change for Dries Van Noten too, the label’s founder having just lately handed over the reins of the label to protégé Julian Klausner. His first solo womenswear assortment can be present in Paris in March.
