Revealed
January 22, 2025
Tom Ford has unveiled a brand new marketing campaign for its latest perfume, Bois Pacifique, starring actor John David Washington and directed by British style photographer David Sims.
The corporate stated it “captures the energy and freedom of fearless self-expression”.
The advert went dwell on Tuesday and presents a author’s journey within the type of a movie. Within the movie, Washington is “immersed in the majestic scenery of Big Sur in Northern California. His curiosity and insistence on unfettered creative freedom bring him closer to awe-inspiring light and transcendental places. In pursuit of inner peace, Washington embarks on an epic journey to a place where profound beauty and self-discovery intersect, where he finds himself in the power of ancient redwoods”.
Washington is a SAG and Golden Globe-nominated actor who made his first look as an actor within the hit HBO sequence ‘Ballers’ in 2015, after which starred in Spike Lee’s ‘BlacKkKlansman’, which premiered on the Cannes Movie Pageant and gained him Golden Globe, SAG and NAACP Picture Award nominations.
He’s additionally starred in ‘Tenet’, ‘Malcolm & Marie’, ‘Amsterdam’ and ‘The Creator’ in addition to showing on Broadway and at the moment starring within the Netflix adaptation of August Wilson’s The Piano Lesson.
It makes him a high-profile presence with loads of bankability for each style and wonder campaigns.
The perfume launched this month and we’re instructed it “explores the limitless freedom found in the vastness of nature”.
