Printed
January 22, 2025
Antler’s current rebrand seems to be paying off with the upscale British baggage label’s festive season proving sturdy. The corporate noticed a 9% gross sales enhance in November and December with UK on-line gross sales up the next 12% over the identical interval.
Antler
And its gross sales are monitoring up 9% general for the yr with the corporate forecasting end-of-year gross sales hitting £44 million. Its FY25 yr runs till the tip of February. The corporate believes it’s additionally on monitor to hit £100 million throughout the subsequent 5 years.
The expansion comes as international journey bounces again from the devastating impression of the pandemic that noticed many airways, cruise firms, and baggage specialists battening down the hatches and taking excessive steps to make sure survival. Antler itself collapsed into administration in 2020.
However whereas the journey sector rebound was initially gradual, pent-up demand noticed journey booming in 2022 and 2023 whereas 2024 noticed tourism and journey normalising at a excessive stage and 2025 can be anticipated to be a extra ‘normal’ buoyant yr for the sector.
Greater than a century outdated, Antler bounced again from administration and rebranded in 2023, reimagining itself for a brand new period of luxurious journey. Final yr it additionally launched its new Icon Assortment in addition to an experiential retailer in New York Metropolis.
Its progress could be seen from the truth that this time final yr, it stated FY23 noticed gross sales progress of 427% to £27 million and for FY24, it was anticipating gross sales to rise 41% in whole to £40 million. A determine of £44 million for FY25 would underline the energy of its progress technique.
The corporate nonetheless faces main challenges, after all, together with a way more aggressive market. The World Journey & Tourism Council is projecting the journey business to succeed in an all-time excessive financial contribution of $11.1 trillion globally, however the competitors between baggage manufacturers is heating up and in addition to established gamers, extra new manufacturers are launching.
As an illustration, final summer time new model Timothy London launched its “innovation-rich premium collection” and a brand new Jermyn Avenue flagship retailer in London.
