Translated by
Nicola Mira
Revealed
January 21, 2025
French lingerie model Dim has inked a long-term partnership take care of stylish Parisian model icon Inès de la Fressange. De la Fressange may have an enter on Dim’s new merchandise, and will probably be immediately concerned in growing the following assortment. Dim’s purpose is to “reposition” itself as “a dynamic player in the fashion landscape,” the corporate mentioned in a press launch.
Dim merchandise that includes a contact of Inès de la Fressange’s basic class – DR
Dim mentioned that de la Fressange, “a quintessential symbol of casual, effortless style and elegance,” has chosen a couple of gadgets to be highlighted throughout the model’s Spring/Summer time 2025 assortment. The assortment consists of unisex pyjamas and a spread of underwear that will probably be labelled as ‘sélection Inès de la Fressange’.
For the Fall/Winter 2025-26, Karl Lagerfeld’s former muse has developed the Dim assortment in collaboration with the model’s in-house design workforce. The end result are “a classic line, focusing on comfort and timeless style, and a retro-vintage line, bold and full of character, which will also include a range of tights.”
The collaboration’s round brand – DR
It is a main new partnership for Inès de la Fressange, whose 10-year collaboration with Japanese model Uniqlo got here to an finish in summer time 2024. Inès de la Fressange is prospering with Fabrice Boé on the helm. Final autumn, the label opened a brand new retailer in Paris, within the Passy district, and is eager to speed up its worldwide growth by bringing in new traders.
Fabrice Boé, managing director of Inès de la Fressange, and François Riston, head of the Dim group, signing the partnership deal – DR
Dim has given new impetus to its long-standing presence within the trend sector, which it first entered in 1953. The model now belongs to the Dim Manufacturers Worldwide (DBI) group, which additionally includes Playtex, Nur Die and Lovable, and has been owned by US funding fund Regent L.P. since 2021. In summer time 2024, the model launched Dim Transfer, a brand new sportswear line. Dim operates a manufacturing unit in Autun, France, the place it manufactures its tights vary.
DBI has almost 3,000 staff in Europe, and has said it recorded a income of roughly €500 million in 2023, half of which have been reportedly generated by Dim.
