Champagne shipments hit by gloomy client temper in 2024, producers say

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Reuters

Printed

January 19, 2025

French champagne shipments fell by almost 10% final yr as financial and political uncertainties hit shoppers’ urge for food for the glowing wine in key markets equivalent to France and america, the producers affiliation mentioned.

Reuters

Producers had referred to as in July for a minimize within the variety of grapes harvested this yr after gross sales fell greater than 15% within the first half of 2024. Full yr shipments had been down 9.2% from 2023 at 271.4 million bottles, the Comite Champagne (Champagne Committee) mentioned.

“Champagne is a real barometer of the state of mind of consumers,” Maxime Toubart, president of the Syndicat Common des Vignerons and co-president of the committee, mentioned in a press release late on Saturday.

“It is not time to celebrate given inflation, conflicts across the world, economic uncertainties and political wait-and-see in some of the largest Champagne markets, such as France and the United States.”

The French market made up 118.2 million bottles, down 7.2% in comparison with 2023, which the affiliation put right down to prevailing financial and political “gloom” within the nation.

President Emmanuel Macron appointed Francois Bayrou, his fourth prime minister in a yr in December, however his administration stays weak, and nonetheless faces an uphill battle to cross the 2025 finances that led to the ouster of his predecessor, Michel Barnier.Champagne exports additionally fell, with simply 153.2 million bottles shipped, down 10.8% in comparison with 2023.

“It is in less favourable periods that we must prepare for the future, maintain our environmental (standards) trajectory, conquer new markets and new consumers,” mentioned David Chatillon, co-president of the Champagne Committee.

The committee mentioned in July that the 2024 harvest within the Champagne area had suffered from poor climate because the begin of the yr, together with frosts and moist climate which elevated mildew fungus assaults in its vineyards.

Versus different wine manufacturing, most champagne bottles are a combination between a number of vintages, utilizing shares from earlier years. These shares are replenished throughout good years and may compensate for poor harvests.