Revealed
January 17, 2025
Primark is increasing the ‘lifestyle’ facet of its retail provide, asserting the opening of its first-ever standalone ‘Primark Home’ retailer in Northern Eire in March.
Belfast web site making ready for first Primark standalone homewares retailer
The Donegall Place, Belfast, retailer will span span round 8,700 sq ft throughout one stage, with the predominantly style retailer saying the “exciting new venture marks a significant milestone for Primark as the brand continues to expand its homeware and lifestyle offering”.
It mentioned the expanded homeware assortment will provide “interior-enthusiasts endless choice and quality at affordable prices, blending style, comfort, and value”.
Since extending its home range across many of its stores globally in 2021, which includes bedding and towels to “trend-led” gentle furnishings, ornamental items, or kitchen ceramics, the Primark Residence retailer will provide “an even greater selection of home products, designed to help customers create spaces that bring them as much joy as their wardrobes”.
Fintan Costello, Head of Primark Northern Eire and Eire, mentioned: “Belfast felt like the perfect place to bring this concept to life. Our Home collection has always proven to be a real hit among our Belfast customers.”
The brand new retailer, which can act as test-market pilot, can be Primark’s tenth retail unit in Northern Eire.
