Printed
January 16, 2025
YNAP’s males’s high-end on-line vogue platform Mr Porter has launched its first marketing campaign of 2025, for the ‘The New Necessities’ assortment.
Mr Porter
Because the title suggests, it’s a marketing campaign that focuses on a curated assortment of new-season necessities, “designed for the ultimate capsule wardrobe that effortlessly blends modern tailoring with elevated staples”, we’re instructed.
The marketing campaign additionally champions “key investment pieces” that includes star manufacturers comparable to Bottega Veneta and Saint Laurent, in addition to “customer favourites” comparable to Mr P and The Elder Statesman. It is available in a 44-piece edit to supply these necessities, which incorporates the “sharp tailoring” of Saman Amel suiting to the “effortless cool” of Saint Laurent denim.
It’s additionally accompanied by outerwear and knitwear from Stòffa and Bode, together with equipment from Tom Ford, Drake’s and Métier.
“This campaign underscores Mr Porter’s position as the men’s luxury style destination, showcasing unrivalled seasonal updates and reaffirming its unparalleled expertise in curating exceptionally crafted pieces from the world’s most coveted designers,” the retailer stated.
The inclusion of Tom Ford equipment within the supply can also be key and it comes after the model solely collaboration with Mr Porter in November to function its males’s night capsules in time for the festive season.
