Revealed
January 15, 2025
Louis Vuitton has unveiled its SS25 marketing campaign that includes two home ambassadors, Irish actor Saoirse Ronan in a Vuitton marketing campaign debut and Blackpink star Lisa, “depicted as contemporary portraits within the atmospheric paintings of French conceptual artist Laurent Grasso”.
Saoirse Ronan – Louis Vuitton
The marketing campaign will begin showing in print as of 16 January. It was shot by Steven Meisel and follows the model’s ladies’s inventive director Nicolas Ghesquière’s newest runway assortment. This closed with three appears to be like that built-in Grasso’s otherworldly landscapes that includes floating spheres and fiery torches.
Three new works from his collection collection Research into the Previous are used on this marketing campaign. They “introduce another surrealistic phenomenon, the black rectangle, reshaping the boundaries of a pristine, untouched nature, and extend across the backdrop”, whereas we’re informed the 2 stars “exude a self-assured warmth”.
They’ve been shot sporting assertion appears to be like from the present and “appear immersed in these uncanny yet naturalistic scenes so that close-ups bring a touch of Renaissance composition. Shown in full-length, they are portrayed with slight movement – at once classical and dynamic”.
The model mentioned each of them “embody the notions of ‘soft power’ that inspired” the gathering.
Lisa – Louis Vuitton
Its’ an undeniably fascinating mixture of well-known faces to drive the advertising for the SS25 supply.
Lisa is a member of the vastly profitable South Korean lady group and her second solo single, Cash, grew to become the primary Okay-pop solo single to succeed in one billion streams on Spotify. She’s additionally the most-followed Okay-pop artist on Instagram and can make her appearing debut within the third season of Thailand-set The White Lotus.
Ronan in contrast is a four-time Oscar nominee whose appearances in heavyweight dramas started on the age of 13 when she performed Briony Tallis in Atonement. She most lately starred in Steve McQueen’s historic drama, Blitz, and in The Outrun, based mostly on the bestselling memoir by Amy Liptrot, which she additionally produced. Latest movie credit additionally embody Little Girls, Girl Chicken, and Brooklyn, every coming with Oscar nominations.
