Revealed
January 10, 2025
This month will see Abercrombie & Fitch opening new shops in two of central London’s key purchasing districts. The brand new areas are situated on town’s busiest purchasing thoroughfare, Oxford Avenue (at quantity 325), and within the vigorous vacationer magnet Covent Backyard, at 132 Lengthy Acre.
The shops will open their doorways on 31 January and “will showcase updated, engaging spaces, integrated with omnichannel shopping capabilities, connecting both digital and in-person shopping for an enhanced customer experience,” we’re advised.
And borrowing a characteristic from the luxurious finish of the market, the Oxford Avenue location may also have a bookable, non-public mezzanine lounge with a private becoming room, seating space and extra.
The corporate stated that for an “even more personalised touch, the stores will feature bespoke, local artwork, representative of the city of London”.
Product-wise, the areas will provide key product classes together with kinds from the Finest Dressed assortment with attire, shirting and tailoring such because the Collins swimsuit assortment. And the corporate stated “an introduction to” Abercrombie’s athleisure model, Your Private Finest (YPB), may also be out there for buy.
“Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London,” stated the retailer’s EMEA MD Scott Clarke-Bryan. “With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
The Oxford Avenue shops is especially vital provided that it comes as the road is recovering from the bruising aftermath of the pandemic that noticed its footfall plummeting and quite a few main manufacturers vacating areas.
Earlier than its redevelopment, this explicit area — which can be on the nook of New Bond Avenue — was residence to Subsequent. The shop in its earlier incarnation was fairly darkish, however the brand new retailer appears to be like more likely to be a lot lighter. And Subsequent itself is now housed in a bigger and far brighter flagship additional up Oxford Avenue.
